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    July 1, 2010

    THIRD TWILIGHT ECLIPSES MIDNIGHT BOX OFFICE RECORD



    It comes with no surprise. Twilight fans conjured everything they could and that paid off. In US Box Office, the third Twilight Saga, Eclipse has set a box office record for the biggest midnight opening - eclipsing The Twilight Saga: New Moon's $26.3 million take. Eclipse raked in $30 million on a single night, with box office receipts coming from  more than 4,000 screens nationwide. The figure also includes $1 million record from IMAX theaters.


    The opening record is really shattering. Not only Eclipse has made $30 million in one night, but also made an unprecedented appearance on 4,416 locations on Wednesday, smashing opening theaters record hold by Iron Man 2 few weeks ago with 4,380 theater counts. New Moon raked up $72.7 million on its Friday debut (including the $26.3 million midnight start) and rocked up $178.9 million on the first sixth days. However, New Moon burnt out quickly and settled for a final gross of $296.6 million. I would expect Eclipse to lean closer to this kind of statistics. 


    Summit Entertainment initially estimated $170 million start over the Fourth Of July Holiday, while BoxOffice.com predicted a total of $181 million until Sunday (5 days start). BoxOfficeGuru meanwhile held an estimation of $175 million for the same period. Eclipse is seen as the best film in the series so far, holding up well at 50% fresh rating on Rotten Tomatoes.


    The weekend is still long so we will see how much Eclipse is going to take out of the business.


    SOURCES: It's everywhere on the net
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