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    August 12, 2009


    This year’s summer, Paramount Pictures has successfully rolled out three massive action franchises. On May, JJ Abram’s Star Trek opened north of US$ 70 million for the franchise’s height, while late June saw the ever popular robotic gala; Michael Bay’s Hasbro’s darling Transformers 2 smashed US$ 200 million mark in only 5 days. The streak continues again last weekend when another Hasbro’s production G.I .Joe opened to a sizzling US$ 54.7 million, beating the closest rival by wide margin on the US Box Office.

    G.I. Joe: The Rise of Cobra played like any other (possible) first installment in a franchise. The opening is not any near record breaking but considered a solid one, fueling it for the month August as the number four most gross opening weekend of all time. Built upon a skeptical and doubt on how Stephen Sommers had worked this movie on, making this possibly the last major flick of the summer, have aroused movie-goers to capacitate their curiosity on this movie by queuing at the counter to catch this movie leading to a solid opening.

    Probably, it may play in a similar demographics and descriptions like Transformers; where the movie lacked of any well-known A-list stars, based upon a popular material, attracting quite a number of bad critics but generating a lot of audience hype - the questions on how G.I. Joe will take in by the end of its run depends on the weeks to come.

    On second place, playing to a different gender, now more feminine skewed was Sony’s Julie & Julia, raking in US$ 20 million. This cooking-themed movie, starring Meryl Streep and Amy Adams, has a definite star power on it and could play well in a longer run.

    Last week’s champ, Judd Apatow and Adam Sandler’s first team up as Funny People tumbled down severely to number five spot. The comedy bleeds about two-third of its opening gross for a US$ 8 million, US$ 40.5 million in 10 days – marking an all time low for both star’s summer movie in recent years.

    Opening on seventh place was Universal’s A Perfect Getaway. The thriller starring Steve Zahn and Milla Jovovich grossed only US$ 6 million and will have tough days in counting. For the Top 12 Box Office in US is as follow:

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