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    August 16, 2010

    BOX OFFICE WATCH 13-15 AUGUST, WEEK 33 OF 2010

    Week 32/2010
    US BOX OFFICE WEEKEND 6-8 August 2010
    In the same weekend when District 9 was open to a rave reviews last year, the love for 80's action-stars ruled this weekend when Sylvester Stallone and his gang open to number one on the US Box Office with a muscular $35 million chest money. The opening weekend for The Expendables was a bit less than Inglourious Basterds' $38.1 million last August, but it was greater than The A-Team's $25.7 million and nearly doubled Rambo's $18.2 million. It also was the highest-grossing debut of Sylvester Stallone's career, although not in terms of attendance. The Expendables has a great news last week with a possible sequel greenlight to give ahead by the studio Lionsgate.

    Settling on runner up spot with a great outing too was Eat Pray Love, a romantic comedy which Sony Pictures has adapted from the 2006 memoir by American author Elizabeth Gilbert, about the author's trip around the world after her divorce, and what she discovered during her travels. Eat Pray Love collected an estimated $23.7 million and that gave Julia Roberts her largest debut since America's Sweethearts in 2001. That topped Julie & Julia's $20 million first weekend last August and if the movie played in a similar pattern like the Meryl Streep's leg, it should be yet another $100 million worth of money for Sony Pictures.


    Scott Pilgrim is the top trending topic on twitter but all the internet buzz did not translated into a proper cash sales. Scott Pilgrim vs The World did only a modest $10.5 million which is less than the launches of Kick-Ass ($19.8 million) and Zombieland ($24.7 million). This represents Universal's yet another failure to make some money for themselves with Despicable Me been the only notable exception.


    Here is the top ten movie from US Box Office for the weekend:


    Rank Movie Title Weekend Gross ($)Change (%) Total Gross ($)
    1 THE EXPENDABLES 35,030,000 NEW35,030,000
    2 EAT PRAY LOVE 23,700,000 NEW 23,700,000
    3 THE OTHER GUYS 18,000,000 -49.4 70,543,000
    4 INCEPTION 11,370,000 -38.6 248,554,000
    5 SCOTT PILGRIM VS THE WORLD 10,525,000 NEW 10,525,000
    6 DESPICABLE ME 6,767,000 -27.1 221,993,000
    7 STEP UP 3-D 6,626,000 -58.1 29,565,000
    8 SALT 6,350,000 -41.8 103,569,000
    9 DINNER FOR SCHMUCKS 6,316,000 -39.1 58,816,000
    10 CATS & DOGS: THE REVENGE OF KITTY GALORE 4,075,000 -41.0 35,104,000
    *Note: All figures are ESTIMATED grosses. Courtesy of BOX OFFICE MOJO.
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