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    July 27, 2011

    THE AMAZING SPIDER-MAN WILL BE IN IMAX 3D


    We have seen the lackluster teaser from Marc Webb's upcoming "The Amazing Spider-Man", for which you can watch again at this link. Over the week, there have been quite a mixed reactions in regards to that teaser of the reboot movie about the web-slinging superhero, particularly the first-person-view scene in the last 40 seconds of the trailer that seem to have make many people upset. Although I do not enjoy it myself, "The Amazing Spider-Man" remains in the list of 2012 must watch movie, nevertheless. Call it a gimmick or what, The Amazing Spider-Man will be joining the recent trend of tentpole movies going for IMAX 3D. Read more details after the jump.

    IMAX Corporation and Sony Pictures have announced that the 3D action-adventure which stars Andrew Garfield, Emma Stone and Rhys Ifans will be released in 3D IMAX form day-and-date, worldwide on July 3, 2012. Here's the excerpt of the press release courtesy of Screen Rant:

    "We couldn’t be more excited to be able to offer this extraordinary new Spider-Man adventure in IMAX,” said Rory Bruer, President Worldwide Distribution, Sony Pictures Entertainment. “Marc Webb and the entire production team have been working tirelessly to deliver a 3D motion picture that will take the Spider-Man experience to a whole new level. Audiences will literally feel like they are swinging through the streets of New York and that will only be accentuated when seen in IMAX.”

    “I was blown away after getting a sneak peek at some early footage for ‘The Amazing Spider-Man’ and this latest installment in the iconic franchise is a perfect DNA match for IMAX,” said Greg Foster, Chairman and President, IMAX Filmed Entertainment. “The film is an important addition to our 2012 film slate and we’re excited to be working with Marc Webb, Avi Arad, Matt Tolmach and the team at Sony Pictures Entertainment to take IMAX and Spider-Man fans around the globe on this next adventure in IMAX 3D.

    During the Comic-Con over the weekend, audiences were served with the 3D footage of the film and director Marc Webb explained that the concept of the film was not only and merely shot in 3D for 3D purpose. He also mentioned that "it specifically designed to make viewers feels as though they too are flying and soaring above the New York skyline with the famous webslinger."

    While my initial reaction would be negative, I somehow think that Marc Webb need to put in something different for this movie. Sam Raimi made a great Spider-Man trilogy, although the third one would be a little distaste to gulp in. Raimi has made his Spider-Man web-slinging around the New York City with spectacular zigzag camera panning across the skyline. Webb's Spider-Man will, in contrast, will be in what we have seen from the teaser. My concern now is how much Webb will put forward this idea - will we see the same disorientation effects of POV everytime Spider-Man slings his web? Will he overkill the idea into been an annoyance. We don't know. We just hope he won't.


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