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    November 28, 2011

    BOX OFFICE: BREAKING DAWN STILL LEADS, MUPPETS AND HUGO CHARM

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    [CORRECTION on Twilight's and Happy Feet's total gross. Sorry for inconvenient caused] For the weekend that we have just pass-by, it looks like the strong love for vampire and werewolf is still apparent for the movie-goers in Stateside. What most likely to be a repeated viewing audience propeled the fourth Twilight installment to hold on to the gold medal with yet another victory on the box office. During the extended Thanksgiving weekend, Breaking Dawn Part 1 grossed in another US$ 42 million over Friday to Sunday (US$ 62.3 million since Wednesday) to lead a bunch of newcomers. The critically-panned movie is still attracting the fans of Stephenie Meyer's beloved fantasy romantic saga into the theaters with US$ 221.3 million already in Summit Entertainment's book. Since its huge opening last week, it seems practically normal for the movie to be front-loaded and nose-dive on its second week - which happened with plummeting 70% of the initial start. Based on the current model of trajectory, it should end its US run with US$ 280 to 295 million. Meanwhile, Breaking Dawn Part 1 was still a blister across the globe with already raked in US$ 489.3 million so far.


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    Opening second-place was Jim Henson's The Muppets, grossing an estimated US$ 29.5 million and $42 million since Wednesday. The universally-acclaimed Disney-pic starring Jason Segel and Amy Adams has effectively revived the anemic franchise with a new breathe of life. With effective marketing campaigns, the movie has managed to broaden the audience scopes across the familiars. With holiday seasons just beginning, expect more audience to chunk in for more grosses.

    Two fellow newcomers arrived in fourth and fifth place with Sony Pictures' animation wing's Arthur Christmas and Martin Scorsese's first family movie, Hugo. While the yuletide feel is still far from happening, Arthur Christmas gambled it out by opening on a Thanksgiving week with a weak but understandable US$ 12.7 million (US$ 17 million since Wednesday) debut. While the number is relatively small, the James McAvoy-voiced movie should picked up more business during the month of December. Hugo followed with a strong US$ 11.4 million debut from the acclaimed director Martin Scorsese whom stepped out of his comfort zone of gangster and epic drama to bring the first 3D and family movie under his resume.Since Wednesday debut, Hugo has raked in US$ 15.4 million.

    It is interesting to note that all three newcomers of the week has an excellent scores of 90% and above through Rotten Tomatoes. It means that strong word-of-mouth should helped to grab more business in coming month.The rest of the week's box office looks like this and is based on studio's estimated data:

    Rank Title Weekend Gross ($) Change (%) Total Gross ($)
    1 THE TWILIGHT SAGA: BREAKING DAWN PART 1 42,000,000 -69.6 221,300,000
    2 THE MUPPETS 29,500,000 NEW 42,000,000
    3 HAPPY FEET TWO 13,400,000 -36.9 43,773,000
    4 ARTHUR CHRISTMAS 12,700,000 NEW 17,000,000
    5 HUGO11,350,000 NEW 15,380,000
    6 JACK AND JILL 10,300,000 -12.3 57,417,000
    7 IMMORTALS 8,800,000 -28.8 68,632,000
    8 PUSS IN BOOTS 7,450,000 -31.0 135,361,000
    9 TOWER HEIST 7,323,000 +3.1 65,380,000
    10 THE DESCENDANTS 7,200,000 +505.0 10,741,000
    11 J. EDGAR 4,950,000 -16.5 28,822,000
    12 MY WEEK WITH MARILYN 1,773,000 NEW 2,085,000
    *Note: All figures are ESTIMATED grosses. Courtesy of BOX OFFICE MOJO
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