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    July 9, 2012

    THE AMAZING SPIDER-MAN WINS BUT SAVAGES GOES MODEST


    The Amazing Spider-Man won the US box office chart this weekend following a huge debut of $140 million across the 6-day extended July Fourth holiday from 4,318 locations. While the number is big enough, it didn’t perform at the same level as the previous series entries. As suspected, the movie will be likely to suffer a little due to the fact that this is a reboot and it followed Sam Raimi’s Spider-Man 3 in 2007 which was not well received by the critics. Across Friday-to-Sunday, it grossed an estimated $65 million. The movie debuted on Tuesday where it mustered an amazing $35 million opening day to earn itself the highest Tuesday gross ever but some clinical decline saw it to take about $75 million over the first three days.
    Among the superhero reboot, BoxOfficeMojo pointed out that The Amazing Spider-Man grossed more than Batman Begins ($79.5 million) and X-Men: First Class ($69.9 million) over the first 6 days. According to distributor Sony Pictures, the movie's audience was 58 percent male and 54 percent were 25 years of age and older. They awarded Spider-Man an "A-" CinemaScore. Only 44 percent of the gross came from 3D format while the IMAX presentation accounted for $14.3 million of the grosses.

    Last week’s champ, Ted fell to second place but still able to hold well despite the arrival of Spider-Man. It dipped only 40% to $32.5 million over the weekend for a cum of $120 million. Brave settled for the bronze medal with $20.2 million for a cum of $174.5 million.


    Fellow opener, Oliver Stone’s Savages opened with an estimated $16.2 million from 2,628 locations – marked the director’s third-highest opener of all time. Among comparative titles; Savages which stars Taylor Kitsch, Blake Lively, Aaron Johnson and Benicio Del Toro was a bit off from Contraband ($24.3 million) and The Town ($23.8 million). Universal Pictures’ exit polling suggests that Savages skewed slightly female (51 percent) and older (61 percent were over 30) but received an awful "C+" CinemaScore.

    The rest of the box office chart looks something like this:

    Rank Title Weekend Gross ($) Change (%) Total Gross ($)
    1 THE AMAZING SPIDER-MAN 65,000,000 NEW 140,000,000
    2 TED 32,593,000 -40.1 120,240,000
    3 BRAVE 20,162,000 -40.9 174,519,000
    4 SAVAGES 16,162,000 NEW 16,162,000
    5 MAGIC MIKE 15,610,000 -60.1 72,797,000
    6 TYLER PERRY'S MADEA'S WITNESS PROTECTION 10,200,000 -59.8 45,856,000
    7 MADAGASCAR 3: EUROPE'S MOST WANTED 7,700,000 -35.0 196,020,000
    8 KATY PERRY: PART OF ME 7,150,000 NEW 10,250,000
    9 MOONRISE KINGDOM 4,642,000 -5.8 26,893,000
    10 TO ROME WITH LOVE 3,502,000 +405.9 5,621,000
    11 PEOPLE LIKE US 2,256,000 -47.0 9,253,000
    12 MARVEL'S THE AVENGERS 2,170,000 -50.9 611,130,000
    *Note: All figures are ESTIMATED grosses. Courtesy of BOX OFFICE MOJO
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