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    January 7, 2013


    The first weekend of 2013 saw Lionsgate generated an unexpectedly strong debut for its fright sequel, Texas Chainsaw 3D which grossed to an estimated $23.0 million from 2,654 locations. The Leatherface's seventh film since its inauguration cult hit in 1974 is given a 3D update and shakes off some stiff competition from the holdovers. The first weekend of the year is now becoming a tradition release date for horror movies. Last year The Devil Inside scared up $33.7 million and the trend is expected to continue when The Weinstein Company releases The Amityville Horror: The Lost Tape on this date next year.

    Studio research showed that 64% of the crowd was under 25 and 52% was female. Moviegoers polled by CinemaScore gave the fright flick a C+ grade. With this movie been front-loaded, a final total of $50 million is possible.

    Satisfied for another second place finish in its sophmore session, Quentin Tarantino's Django Unchained was tops among all holdovers. That Western movie grossed a healthy $20.1 million to boost its total revenue to $106.4 million since Christmas Day. Django stands a good chance of reaching the $150M barrier and will easily become the director's highest grossing film ever, surpassing Inglourious Basterds' $120.5 million.

    Three-time box office champion Peter Jackson's The Hobbit: An Unexpected Journey took in an estimated $17.5M falling by 45% from last weekend, the steepest decline for any other movies in the top ten this week.

    Boxoffice Mojo reported that the top 12 of the first weekend of 2013, earned an estimated $126.3 million over the first weekend of 2013, which is nearly identical to the same weekend last year.

    The rest of the box office chart looks something like this:

    Rank Title Weekend Gross ($) Change (%) Total Gross ($)
    1 TEXAS CHAINSAW 3D 23,000,000 NEW 230,000,000
    2 DJANGO UNCHAINED 20,082,000 -33.3 106,351,000
    3 THE HOBBIT: AN UNEXPECTED JOURNEY 17,525,000 -45.1 263,820,000
    4 LES MISERABLES 16,117,000 -40.9 103,605,000
    5 PARENTAL GUIDANCE10,125,000 -30.4 52,761,000
    6 JACK REACHER 9,300,000 -31.6 64,804,000
    7 THIS IS 40 8,559,000 -31.5 54,460,000
    8 LINCOLN 5,258,000 -28.3 143,933,000
    9 THE GUILT TRIP 4,530,000 -30.8 31,207,000
    10 PROMISED LAND 4,312,000 +2379.4 4,661,000
    11 MONSTER, INC. 3D 3,923,000 -39.2 27,916,000
    12 SILVER LININGS PLAYBOOK 3,611,000 -11.5 34,671,000
    *Note: All figures are ESTIMATED grosses. Courtesy of BOX OFFICE MOJO

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